The idea for RxConnexion was born out of a recognition that today’s retail pharmacy model is ripe for a utilization of dispensing data to manage and control processes. Healthcare presents one of the most complex types of data of any industry because of its privacy rules and federal/state regulations. Yet with the rapid growth of enabling technology tools capturing healthcare data, the volume of available data is increasing. Now organizations are trying to make sense of all of this information and how best to apply it to their business and clinical care offerings.