Why Implementing a CostPlus Pharmacy Model is Key to Growing Your Cash Business

In today’s competitive pharmacy landscape, community pharmacies are looking for innovative ways to boost revenue and retain patients. One of the most promising approaches to achieve this is by implementing a CostPlus Pharmacy model—an increasingly popular, no-middleman pricing structure that brings transparency, affordability, and direct savings to patients.

At RxConnexion, we’re excited to introduce our own CostPlusRx Program—a game-changing solution built specifically to help independent pharmacies generate more cash-based business with fully integrated technology and customized portals for patients, physicians, and pharmacies.

What Is a CostPlus Pharmacy Model?

The CostPlus model is simple but powerful: medications are sold at cost, plus a fixed pharmacy markup and dispensing fee. This eliminates Pharmacy Benefit Managers (PBMs), third-party negotiations, and inflated retail pricing. The result? Affordable medications and increased patient trust—directly benefiting both your pharmacy and the community.

Why Community Pharmacies Should Pay Attention

Here’s why implementing a CostPlusRx program is critical:

1. No More Middlemen = More Profit

By cutting out the PBM, you remove the unnecessary margin-eating layers. Your pharmacy gets paid directly by the patient, creating a clean and transparent transaction. That means higher margins for you and lower prices for your patients—a true win-win.

2. Tap Into the Growing Cash-Pay Market

More Americans are opting to pay cash for medications due to high deductibles or lack of insurance. With CostPlusRx, you can offer competitive pricing that rivals big box stores and online disruptors—while keeping the business in your pharmacy.

3. Build Loyalty Through Transparency

Today’s patients are looking for value and honesty. A CostPlus Pharmacy model reinforces your reputation as a trusted, community-focused provider. Patients know what they’re paying for—and more importantly, that they’re not overpaying.

4. Customized Patient, Physician & Pharmacy Portals

RxConnexion's CostPlusRx solution isn’t just about pricing—it’s about technology-driven connectivity. Our platform includes:

• Patient portal: allows patients to view prices, request refills, and communicate with the pharmacy

• Physician portal: streamlines e-prescribing and enhances collaborative care

• Pharmacy dashboard: manage pricing, orders, and patient interactions—all in one place

This three-way connection ensures a smoother workflow and maximizes opportunities for direct-to-consumer engagement.

Benefits of RxConnexion’s CostPlusRx Solution

• ✅ Complete white-label customization

• ✅ No setup fees for eligible pharmacies

• ✅ Pre-built marketing materials to promote your CostPlus model

• ✅ Integration with telemedicine for even greater access and revenue

• ✅ Real-time prescription and formulary management

Whether you’re launching your first cash-pay program or enhancing an existing one, RxConnexion’s CostPlusRx portal makes it simple, efficient, and profitable.

The pharmacy industry is evolving fast—and staying competitive means owning your margins, your data, and your patient relationships. Implementing a CostPlus Pharmacy model with RxConnexion gives you the edge to drive more cash revenue, boost trust, and provide better care—without the middleman.

Ready to grow your cash business with CostPlusRx?Visit www.RxConnexion.com or book a demo today.

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