Every month, national organizations and countries around the world come together to share educational content and promote services that support specific health conditions. From cancer prevention to diabetes awareness, these events help bring communities together.
Health awareness initiatives are also a great addition to your pharmacy’s marketing strategy, allowing you to develop relationships with your audience while advertising relevant products and services. By highlighting different health topics each month and providing themed incentives, you can keep patients engaged and give them a reason to visit your pharmacy.
Promoting your 2025 health awareness calendar
With all of the online resources available for health awareness, there are a lot of ways to market your front end, create social media posts, and share resources that help your patients live healthier lives. Posting educational content on your social media pages can drive patient adherence and add value to their online experience. Also, don’t forget to promote these awareness events on your website and at your pharmacy.
Resources & ideas for promoting your 2025 health awareness calendar
January
Cervical Health Awareness Month | Share downloadable content from the NCCC and advocate for HPV vaccinations.
Thyroid Awareness Month | Share printable content from the American Thyroid Association.
National Glaucoma Awareness Month | Visit the National Eye Institute’s site for resources on glaucoma early detection and steps people with glaucoma can take.
February
American Heart Month | Advertise heart-healthy supplements, utilize the Outreach Toolkit from the NIH for social posts.
National Cancer Prevention Month | Share a cancer prevention quiz from the AACR on social media.
National Children’s Dental Health Month | Advertise discounts on kids toothbrushes and toothpaste.
March
National Sleep Awareness Week | Post sleep hygiene tips next to sleep aid medications. “Not feeling well-rested? Try Breathe Right Strips!”
National Kidney Month | Share this infographic from the National Kidney Foundation to help educate your patients.
National Nutrition Month | Partner with a local nutritionist and host an informative session, either in-person or via a webinar, for your patients.
April
World Immunization Week | Post a flyer and share a list on social media of your vaccination offerings. Find more information about World Immunization week events here.
National Stress Awareness Month | Share tips on social media on how to manage stress in day to day life. Provide discounts on OTC products that help to relieve stress.
May
National Asthma & Allergy Awareness Month | Post allergy and asthma tips, and offer discounts on over-the-counter allergy medicines. For more resources on how to celebrate, click here for 14 Ways to Celebrate Asthma and Allergy Awareness Month.
National High Blood Pressure Education Month | Utilize the Hypertension Communications Kit from the CDC.
National Womens Health Month | Offer discounts on women’s health items at the pharmacy. Share informative posts on social media highlighting these items and how they can help women’s health.
Mental Health Awareness Month | Download the toolkit from the National Alliance on Mental Health (NAMI) and share with your customers both in the pharmacy and on social media.
June
National Migraine & Headache Awareness Month | Print downloadable patient guides from the American Migraine Association to share with your patients.
National Great Outdoors Month | Post a flyer that reads, “Don’t let bites or poison ivy stop your outdoor adventures. Great Outdoors Checklist: Calamine lotion, bug spray, anti-itch cream, sunscreen and bandaids.”
Men’s Health Month | Have a BOGO sale on mens’ multivitamins. For extra information on the importance of Men’s Health Month, visit this page from Brown University.
July
UV Safety Month | Advertise and offer discounts on sunscreen and share sun safety tips from the American Academy of Dermatology on social media.
World Hepatitis Day | Utilize these campaign materials for custom posters and social media graphics.
August
National Immunization Awareness Month | Post and print immunization schedules and share the vaccine assessment tool from the CDC website.
National Breastfeeding Month | Discount supplements that support lactation and post-natal health and utilize this social media tool kit from NICHQ.
Contact Lens Health Week | Advertise contact lens cases with “The American Optometric Association recommends replacing your contact lens case every three months!”
September
Cholesterol Education Month | Utilize the cholesterol communications kits from the CDC website.
National Women’s Health and Fitness Day | Have a BOGO sale on womens’ multivitamins. Partner with a local fitness studio to celebrate this day.
Head Lice Prevention Month | Educate your patients on how to provide care to those with head lice using this resource from the CDC. Offer discounts on OTC head lice treatment products.
October
Healthy Lung Month | Advertise smoking cessation tips and discount smoking cessation products.
Health Literacy Month | Host a prescription safety session and/or utilize the Health Literacy Month Toolkit for social media posts.
World Meningitis Day | Advertise your meningococcal vaccine service. Download these educational resources to share at your pharmacy or on social media from the American Society for Meningitis Prevention.
World Mental Health Day | Share resources from the World Health Organization on your website or social media platforms. Host an in-person pharmacy event on this day to bring your community together.
November
National Diabetes Month | Advertise diabetic shoes, inserts and lotion. Download these resources and toolkit to spread awareness from the National Diabetes Association.
Gastroesophageal Reflux Disease Awareness Week | Share downloadable content from IFFGD and offer discounts on antacids.
COPD Awareness Month | Use pre-written articles and social media resources from the NIH.
December
National Hand Washing Awareness Month | Offer BOGO hand soaps and sanitizers and share best practices for hand washing on social media. Visit the CDC for information on their campaign “Life is better with clean hands.”
National Influenza Vaccination Week | Partner with local businesses or organizations to offer flu vaccinations at their locations. Share Flu Resources via social media from the CDC.
The list of health awareness events continues to grow each year, so be sure to check regularly for new opportunities and ideas.
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